One In Four Americans Owns A Tablet, Overtaking E-Readers

One In Four Americans Owns A Tablet, Overtaking E-Readers, As Printed Book Consumption Continues To Decline: Pew | TechCrunch: "We are not yet at a tipping point for reading, however. Reading printed books continues to decline, but it still remains well ahead of e-reading: the percentage that said they read printed books now stands at 67%, down from 72% a year ago. For now, it seems like e-reading remains a more affluent pursuit. Pew’s research found that the highest percentage of consumers reading at least one e-book over the last year, 44%, is among those whose household income is at $75,000 or higher — and the numbers decline steadily with each lower income bracket. People aged 30-49 were the most e-reading friendly, with 41% of all respondents in that age range also saying they’d read at least one e-book over that period. Rainie tells me that the e-reading trend may become more democratized as cheaper devices continue to enter the market, an area led by Amazon and its Kindle Fire range but also complemented by other OEMs developing both Android and Windows 8 devices to compete against the premium-priced iPad from Apple."

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