McDonald's, Ebook Distribution

McDonald's: Pioneering Ebook Distribution Models - Forbes: "When it comes to new distribution models for ebooks, companies like start-up Oyster and document sharing giant Scribd have been dominating headlines with new ebook subscription services — think Netflix or Spotify for ebooks. But maybe the publishing industry should look at McDonald's for ebook distribution innovation. The fast-food chain is launching a program in November to distribute ebooks from UK publisher DK. Each month until the end of 2014, McDonald’s will offer access to a new ebook title from DK’s Amazing World Series, starting with The World’s Greatest Cities. The ebooks are meant to be educational for children and families and the partnership seems tied to a Happy Meal book giveaway, wherein a free book will be given away with every purchase for the first two weeks of November. . . ."

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